Invoice Binch is an working companion at international, technology-focused funding agency Battery Ventures. He beforehand was the chief income officer of Pendo, a Battery portfolio firm.
As a income chief at massive and small expertise corporations, I’ve spent the final 15 years attending loads of quarterly board conferences.
These conferences take numerous hours to arrange for and might create loads of stress. The prep and the follow might be draining, and, extra importantly, distracting out of your day by day grind.
That is all obligatory as a result of the board assembly is such a high-stakes occasion. As a clever mentor as soon as advised me, nobody ever will get a promotion from a board assembly, however individuals positive do get fired afterward.
So should you’re accountable for driving income development at your organization, how do you make your portion of those conferences as participating and impactful as attainable? I’ve received some hard-earned recommendation on that entrance, in addition to options for 5 must-have board slides — personalized for leaders at B2B, software-as-a-service corporations — that may show you how to give an awesome presentation and protect your sanity.
Dimension issues — and so does consistency
I’ve been a part of firm board conferences the place the deck was 30 slides, and I’ve additionally been in conferences the place decks can be greater than 150 slides. You’ll have to gauge what stage of element is correct in your group, however my basic rule is to chop your slides till it hurts the narrative of the deck.
You must also try for consistency. You’ll need to ship the identical units of metrics and particulars in every quarterly assembly in order that administrators and executives could make apples-to-apples comparisons of key information.
One caveat: The world is evolving and the concept of “cohort information” is flourishing. As companies evolve and new fashions like consumption- or payment-based pricing grow to be extra frequent, it’s possible you’ll want to regulate sure metrics over time, notably in case you are a B2B SaaS firm.
Ship the products
From the supply perspective, I’ll share a few concepts.
The primary is pretty well-known: Don’t current slides; current the story. Board members are expert at skinny slicing by means of information and composing their questions forward of time. Don’t really feel the necessity to current each nuance round your information — get to the purpose.
The opposite piece of recommendation right here is to look forward. First-time attendees at board conferences usually lean towards giving a have a look at the previous, which might be not the place try to be focusing most of your power. Learn by means of your presentation and see how a lot focuses on the longer term versus the previous.
Nearly all of your deck ought to paint an image of what you’re going to do, not what’s occurred. The board has obtained a board flash from the CEO proper after the quarter closed and has now learn the deck. What you’re right here to do is share the changes you’re making to guide the enterprise ahead.
Lastly: Create an appendix. This enables your content material — new initiatives, modifications to go-to-market methods and product matters — to remain front-and-center and never get slowed down by an excessive amount of information. However having an appendix nonetheless permits the board to view extra detailed, quarter-over-quarter modifications.
Concentrate on these 5, must-have slides
I historically construct my “discuss time” round 5 revenue-focused slides throughout a board presentation. Some variations of those slides have been in my board decks for the previous decade. These are data-rich slides, so once more, put together to debate the story they’re telling and never the information.
For instance, your board members will discover in case your gross sales velocity is dashing up and your common promoting worth is trending down. They will see that in your numbers, so you should clarify why that’s taking place.
Slide #1: Headline reel
After the quilt web page and agenda, I believe each deck ought to begin with the headline reel: the important thing outcomes of what you achieved final quarter. No matter whether or not your quarter was good or dangerous, don’t make the board search by means of the deck to search out the main points.