Meet Attio, a brand new CRM for people who find themselves conversant in fashionable collaboration instruments, akin to Airtable, Notion and Zapier. The startup needs to create a product that may maintain all vital details about your prospects, suppliers and companions, however that can be versatile to be able to set up, view and manipulate information simply.
Attio raised a $7.7 million seed spherical led by Level 9 with participation from Balderton Capital and Headline. Ardour Capital, who was already an investor within the firm, in addition to a number of angel buyers, additionally participated within the spherical. Enterprise angels embody Entrance co-founder and CEO Mathilde Collin, Loom co-founder and CTO Vinay Hiremath, Loom and Hyper co-founder Sahed Khan and Certainly co-founder Paul Forster.
That’s a protracted record of buyers and it shouldn’t come as a shock while you have a look at the background of the founder. Attio’s co-founder and CEO Nicolas Sharp earlier labored for Ardour Capital as an affiliate after which created Attio with Alexander Christie. He spent plenty of time engaged on the agency’s deal circulate course of.
“We predict that there’s one thing unbelievable occurring in enterprise software program on the whole and in addition in CRM particularly,” Sharp informed me. He talked about Airtable and Notion as inspiration. “It permits prospects to construct no matter they need.”
“We have now that factor occurring on one hand, which is attention-grabbing by itself. On the CRM market, we’ve this paradigm shift of this new manner of promoting issues. It’s now all about fostering relationships by totally different channels,” he added.
In different phrases, CRM software program is not restricted to gross sales groups. Now, many individuals working for firm A work together with totally different folks at firm B. It turns into onerous to maintain monitor of what’s occurring while you don’t have a single level of contact.
Attio pulls information out of your present instruments. Once you arrange your account, you import your group’s contacts. It’s also possible to sync e mail conversations with the CRM platform. You possibly can select between two sharing ranges — metadata solely, or topic strains and metadata. And, in fact, you too can sync your calendar.
After that, Attio robotically enriches your information with extra info from third-party sources, akin to Twitter, LinkedIn and Fb. You possibly can view a timeline of your organization’s current interactions with a particular contact. It’s also possible to search for a corporation and consider all people you understand at that firm.
It will get significantly attention-grabbing while you begin constructing collections. A set is a listing of contacts for a particular mission. As an example, you may create a set with all of your buyers, one other assortment along with your gross sales funnel, one other assortment with reporters you understand, and so forth.
There are a number of methods to view a set. Like in Airtable, you may select so as to add information utilizing a spreadsheet-like interface with rows and columns. You possibly can add columns with new attributes which can be related to your assortment.
However you too can change to kanban view and transfer contacts from one column to a different. There’s additionally a calendar view. Every view is customizable with filters and a sorting standards.
Attio has been designed like most software-as-a-service instruments, which signifies that it really works effectively as a group. You possibly can view current exercise within the exercise tab, you may create duties and add notes to start out engaged on a mission as a group.
The corporate has round 120 paid prospects, akin to groups working for Coca-Cola, Supercell, Saltpay, Causal and Upfront Ventures. What’s attention-grabbing is that Attio isn’t the one ‘new CRM’ making an attempt to reinvent this software program class. Different firms embody People, which I’ve lately profiled, 4Degrees and Affinity.
When Sharp began serious about the product, the aggressive panorama was totally different. “On the time, Notion was simply getting began. We noticed folks constructing new spreadsheets, new note-taking apps. And nobody was making use of these ideas to CRM and that class,” he mentioned. It’s going to be attention-grabbing to comply with this area to see the way it evolves. As for purchasers, they now have a ton of choices when deciding on their CRM platform.