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Countable brings in $12M for virtual brand communities – FiratNews

Countable brings in $12M for virtual brand communities – TechCrunch

Enterprise engagement firm Countable raised $12 million in Collection A funding in order that manufacturers can extra simply interact with prospects, even in a method that exhibits a model’s values and stance on points.

Current investor Canaan Companions led the spherical and was joined by Ulysses Administration and International Catalyst Companions. In whole, the corporate has raised about $16 million because the firm was based in 2014, Bart Myers, CEO of Countable, advised FiratNews.

The truth is, the San Francisco-based firm began out in solutions-based journalism, offering content material round communities and individuals who needed to drive outcomes. When Countable pivoted in 2017, Canaan Companions invested within the seed spherical and assisted the corporate’s transition into an enterprise SaaS group.

“A variety of issues are altering shortly with social media, which has change into extra poisonous in some methods and fewer trustful about security and safety of its customers, in addition to taking away a number of the controls that manufacturers needed to interact with their viewers on their phrases,” Myers stated. “It was that you simply had free viral attain and visitors, however that has gone away, and it’s now pay-for-play, which isn’t so good for reaching individuals organically.”

As a substitute, Countable is taking a cue from the positives of social media to construct expertise that nurtures extra genuine communication and facilitates enterprise and social outcomes. Myers thought of it “like what Shopify did with the buying cart, we’re doing for neighborhood engagement.”

Right here’s the way it works: The corporate works with manufacturers to determine the look of their web site, together with targets, timelines and suggestions processes. After the positioning launches, manufacturers can handle their viewers of staff, customers and companions. It might probably promote motion gadgets past a “like” button and leverage Countable’s “Causes” community of greater than 190 million individuals.

The corporate then gives analytics to the model on how the neighborhood is rising and insights on driving income, retention and innovation. On the neighborhood facet, members can interact with the model, even document video testimonials and attend occasions across the trigger.

Countable has revamped 120 “implementations” for manufacturers like Starbucks, which makes use of it for worker engagement, Uber, Patagonia, Levi’s and PG&E, which Myers stated makes use of its web site to offer ideas and assets to householders and companies on find out how to put together for emergencies.

“We give manufacturers plenty of energy to drive engagement and measure efficacy,” he added. “They’ll ask for suggestions or encourage their viewers members to share content material with pals and tie it to incentives for deployment.”

Up to now 12 months, the corporate grew its income by almost 300%; annual recurring income elevated 277%, and it has greater than doubled its buyer acquisition and web site utilization.

To proceed to fulfill that development and scale its enterprise operations, Myers expects to deploy the brand new funding into product improvement, go-to-market, increasing internationally and third-party integrations. Additionally it is serving as a launchpad for social token neighborhood trade.

“Manufacturers more and more need to have conversations with prospects, and doing extra of that bears fruit in all places,” he added. “You probably have your personal neighborhood, it opens doorways when it comes to incentivization, is a option to quantify worth and provides prospects methods to take a position extra on this expertise.”


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