As I wrote earlier this yr, Deed‘s mission is a clearcut one: take the worker giving/charity/volunteer program that many huge corporations have, and make it higher. Give it a correct house — one with a contemporary UI, built-in neighborhood administration instruments and that hooks into your workflow (learn: Slack) in order to not be forgotten.
With that they have been capable of rapidly get some huge names on board, citing the likes of Airbnb, Stripe, Field and Adidas as clients rapidly after launch. Now they’ve raised a $10 million Sequence A to maintain the ball rolling.
Final week I hopped on a name with Deed co-founder Deevee Kashi, who stepped away from a convention he was talking at to catch me up on what’s new with the corporate. He tells me that this newest spherical was led by Earlybird, and backed by PruVen Capital, Y Combinator and Paua Ventures, together with a number of names that appear further attention-grabbing from a strategic standpoint — like David Clarke (former CTO of the enterprise office administration software Workday), Uber CEO Dara Khosrowshahi and Jeffrey Katzenberg’s Wndrco.
One factor Kashi tells me about is an evolving focus for Deed proper now: serving to corporations work out what their staff actually care about, and form the corporate’s efforts — usually wrapped up below a label of “Environmental, Social, and Governance” (or ESG) — accordingly.
“ESG investments are at document highs, proper?” he says. “Corporations are spending some huge cash, however they don’t seem to be getting [employee] buy-in earlier than doing so.”
“Our purpose for Deed is absolutely altering ESG, and the methods round ESG, from ‘me’ to ‘we’.” he provides. “Actually empowering staff to take motion round causes they care about, thereby permitting corporations to hearken to and uncover what their staff really care about.”
A part of making that work, he says, will contain giving particular person staff — not simply these accountable for an organization’s social affect workforce — extra talents to create and handle applications, fundraisers and volunteer campaigns. “[It’s about] empowering the staff themselves to handle this system for the corporate, versus the businesses managing this system for the staff.”
The opposite half, he notes, is constructing out their information workforce and discovering methods to “measure and report on affect” in a transparent, actionable manner.
Earlier than this, Deed had raised $2 million in a seed spherical in late 2020.