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H2O Hospitality secures $30M Series C to expedite hotel digital transformation – FiratNews

H2O Hospitality secures $30M Series C to expedite hotel digital transformation – TechCrunch

The pandemic has triggered extra demand for contactless and staff-less operations within the hospitality sector, and now H2O Hospitality, the unmanned lodge administration firm, has closed a $30 million spherical on the again of that enhance. The South Korea and Japan-based startup automates entrance and backend processes together with lodging reservation, room administration and entrance desk duties, and it is going to be utilizing the funds to proceed increasing its enterprise.

The Collection C spherical (equal to about 34 billion gained) is being led by Kakao Funding and Korea Growth Financial institution (KDB), Gorilla Personal Fairness, Intervest and NICE Funding additionally participated. With Southeast Asia’s joint fund, Kejora-Intervest Progress Fund additionally joined within the spherical, it’s a signal that H2O Hospitality can be focusing particularly on the Southeast Asian Market. H2O Hospitality has raised $7 million Collection B spherical from Samsung Ventures, Stonebridge Ventures, IMM Funding and Shinhan Capital in February 2020.

H2O Hospitality will broaden its enterprise additional by including varied kinds of lodging in South Korea and Japan in 2021 and 2022 and plans to enter Singapore and Indonesia in 4Q in 2022 in keeping with its Southeast Asia penetration technique, in line with H2O Hospitality co-founder and CEO John Lee.

“H2O Hospitality is at present talking with a number of international lodge chain corporations to accomplice with their digital transformation and operation exterior of Korea and Japan,” Lee informed FiratNews.

H2O will put money into R&D to advance its buyer channel options and contactless check-in techniques relying on buyer wants of every nation in Asia, Lee continued.

“We want optimum system improvement and customization for every lodging and state of affairs to guide profitable lodge digital transformation even after COVID-19,” Lee mentioned in an e-mail interview.

H2O Hospitality was based in South Korea 2015 by CEO John Lee, and it has been on one thing of an acquisition-expansion spree. It entered Japan in 2017, for instance, by buying a number of Japanese hospitality administration corporations. In 2021, H2O acquired two South Korean corporations such because the contactless lodge answer firm, ImGATE, and an area creator startup, Exchange, so as to improve its expertise and ESG competence.

Today, the corporate operates roughly 7,500 lodging together with inns, ryokans and visitor homes, in Tokyo, Osaka, Seoul, Busan, and Bangkok.


H2O Hospitality’s Data and Communications Expertise (ICT)-based lodge administration system, which allows lodge administration to automate and digitize, contains the Channel Administration System (CMS), Property Administration System (PMS), Room Administration System (RMS), and Facility Administration System (FMS).

Its built-in lodge administration system can scale back lodge administration’s fastened working prices by 50%, whereas growing income by as a lot as 20%, in line with its assertion.

“COVID-19 hit the hospitality business probably the most and many of the inns needed to lower their fastened value degree, but it surely was not possible with their present operational circulate,” Lee continued, “They needed to undergo digital transformation”.

When requested how the pandemic affected H2O as COVID-19 nonetheless freezes many of the tourism business, Lee mentioned H2O’s income has been elevated by as a lot as 30% earlier than the pandemic, however that proportion has been dropped to 5-15% submit COVID-19. Income drivers lately are based mostly round instruments it’s constructed to enhance the effectivity of its prospects. They embody its automated dynamic pricing (ADR) device and numerous gross sales channels like on-line and offline journey businesses in home and abroad, he mentioned.

Lee additionally identified that H2O has been onboarding a variety of properties and that has additionally contributed to H2O’s income progress within the final 18 months. H2O was the one firm in Asia, he claims, and lots of property homeowners have began to get onboard since August 2020, he defined.

“Each single lodge that we onboarded in the course of the pandemic circled their earnings & losses statements and began to get well their monetary loss,” Lee mentioned.

There are at present about 16.4 million lodge rooms on the planet that generate $570 billion a yr, in line with Lee. H2O believes that it might digitize all of the lodging lodging on the planet as the corporate’s foremost aim isn’t constructing a lodge model however permitting lodge homeowners to function their properties with higher operation, he mentioned.

Lee defined that the present lodge operation course of seems to be so much like that of “2G telephones”, that was at a stage earlier than turning to smartphones, and H2O is popping the general lodge operation right into a “smartphone”.

“It is a very pure transition for the (hospitality) business because it was additionally pure for the cellphone customers to transit from 2G cellphone to smartphone,” Lee mentioned.

Sadly, the cross-border inbound tourism market has nonetheless been stopped for each Korea and Japan although every home market continues to be pumping demand for the market, Lee talked about.

“We imagine the inbound tourism market will get well inside a yr because the vaccinations develop for each international locations (Korea and Japan),” Lee mentioned.

Managing Director at Kejora-Intervest Progress Fund Jun-seok Kang informed FiratNews: “We knew this new wave for lodge digital transformation development was coming even earlier than the pandemic; nevertheless, COVID-19 undoubtedly expedited the transition interval, and we imagine H2O will thrive within the reworking lodge market.”

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