Ivan Baidin is head of Travelpayouts, a worldwide built-in associates program centered solely on journey provides.
Through the pandemic, we realized that we have been swamped with work and overloaded with info. So we got here up with an concept to repair that.
At Travelpayouts, we plan a technique for a yr, then every staff plans iterations for each quarter, and inside 1 / 4, we plan for 2 weeks forward. By doing it this fashion, each day propels the corporate in direction of its targets.
Nevertheless, surprising challenges and duties present up in all areas every day. For instance, managers are generally overloaded with conferences that have an effect on their productiveness. So it’s not shocking that some duties simply fall wanting deadlines and accumulate over time.
To enhance our productiveness, we launched a Getting Shit Accomplished Day (GSDD): Our staff outline clear-cut targets and obtain particular, often non-trivial, duties with little to no communication concerned (we encourage our staff to keep away from social media on this present day, however we’re not trying over their shoulder). The purpose of GSDD is to extend the period of time we spend in deep work by minimizing distractions for in the future each different week.
After two months of testing the GSDD in our advertising and enterprise improvement departments, we’ve seen some outcomes. First, long-term initiatives, which took weeks earlier than, started to wrap up earlier. Second, we have been in a position to discover a number of subjects that we by no means acquired round to: For instance, monetizing our personal site visitors by affiliate packages, efficient outreach strategies, and e mail advertising finest practices.
Due to the GSDD, we now have additionally delved into duties that have been in any other case sidelined: