At first blush, the $12 billion Intuit-Mailchimp deal may not make a heck of a whole lot of sense. However individuals are likely to pigeonhole corporations, and on this case they could see Intuit as purely a monetary software program firm and Mailchimp as an e-mail advertising agency and nothing extra. If that’s so far as your perspective goes, the deal is complicated. From a wider lens, nonetheless, there’s extra to each corporations than you may suppose.
Let’s begin with Intuit. In case you go to the corporate web site and scan the product set, it’s clearly all about managing funds for client and small companies alike. The latter class seems to be what the corporate desires to take advantage of and increase upon with this deal.
Previous to yesterday’s information, Intuit’s largest acquisition had been on the patron facet shopping for Credit score Karma for $7.1 billion final yr. That deal gave the corporate’s prospects a option to entry their credit score scores outdoors of the massive three reporting corporations: Experian, Equifax and TransUnion. Apparently not content material with solely that transaction, it set its sights on Mailchimp to throw some cash on the enterprise facet of the home.