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Picsart acquires R&D company DeepCraft in seven-figure deal to aid video push – FiratNews

Picsart acquires R&D company DeepCraft in seven-figure deal to aid video push – TechCrunch

SoftBank-based digital creation platform Picsart, which just lately hit uniciorn standing, introduced in the present day it’s buying the analysis and growth firm DeepCraft. The deal is a mixture of each money and inventory and is within the seven-figure vary, however the precise phrases aren’t being disclosed.

Picsart in the present day presents a variety of digital creation and enhancing instruments aimed toward each customers and professionals alike that make picture and video enhancing extra enjoyable and approachable. The corporate believes DeepCraft’s AI technical expertise and its breakthroughs in pc imaginative and prescient and machine studying will improve Picsart’s personal AI expertise and assist the corporate higher assist the current progress of video creation on its service. The staff can even assist to enhance Picsart’s AI analysis and growth arm, PAIR (Picsart AI Analysis) with further senior sources, the corporate says.

Based in 2017, Armenia-based DeepCraft specialised in video and picture processing, whereas Picsart was the nation’s first unicorn. Its co-founders, Armen Abroyan (CEO) and Vardges Hovhannisyan (CTO) have spent greater than 20 years in AI and machine studying, and are well-known of their local people for his or her experience. Abroyan beforehand held positions because the Deputy Minister for the Ministry of Excessive Tech Trade Republic of Armenia, Lead AI Architect at RedKite and Senior Software program Developer at Synopsys. In the meantime, Hovhannisyan spent 13 years as a senior R&D engineer at Synopsys.

At DeepCraft, the staff labored with a variety of purchasers on a contract foundation, together with Krisp, PatriotOne and even the Armenian authorities. This work has wrapped up and the staff will now start working from Picsart’s workplaces in Yerevan. In complete, the total DeepCraft staff of eight senior machine studying and video engineers shall be becoming a member of Picsart as full-time staff because of the deal.

Picsart entered the video market in 2018 with the acquisition of EFEKT (beforehand D’efekt), and has seen utilization surge lately — notably as its app has been adopted by social media creators and e-commerce outlets which use video. Thus far in 2021, Picsart has seen greater than 180 million movies edited in its app — a 70% improve year-over-year. It now presents hundreds of results and dozens of video enhancing instruments, and plans to develop this lineup as AI and cloud expertise evolves, it says.

With DeepCraft, Picsart is especially enthusiastic about how the staff’s skillset and expertise experience will help it transfer ahead with its assist of video, which the corporate says shall be a major focus in 2022.

Nevertheless, Picsart is just not buying particular IP from DeepCraft as a part of this deal, the corporate informed FiratNews.

Picsart already had a relationship with DeepCraft forward of the deal as the 2 had been collaborating on varied expertise developments.

“DeepCraft is a singular staff of deep expertise engineers, and we’ve already been working with them to construct our core applied sciences for over a 12 months,” stated Picsart co-founder and CTO Artavazd Mehrabyan. “As we make investments even additional into advancing our video capabilities, we’re assured the DeepCraft staff will play a major position in constructing the way forward for video,” he added.

The DeepCraft deal is the primary acquisition from Picsart since elevating its $130 million Collection C spherical in August led by SoftBank’s Imaginative and prescient Fund 2. The spherical lifted the corporate to unicorn standing, up from its prior valuation of round $600 million in 2019.

Correction, 12/2/21 1pm et: The unique model of the article implied DeepCraft was the nation’s first unicorn; it’s Picsart. We apologize for the error. 

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