French startup PayFit simply introduced that it closed a brand new $289 million Sequence E spherical (€254 million) earlier than the vacations. Following this spherical, the startup has reached a post-money valuation of $2.1 billion (€1.82 billion).
The corporate has been constructing a payroll and HR software-as-a-service platform for small and medium firms. It’s working in a handful of European nations — round 150,000 folks at the moment receives a commission by way of PayFit.
Common Atlantic is main the spherical, whereas a few of PayFit’s current buyers are taking part as soon as once more, comparable to Eurazeo, Bpifrance’s Giant Enterprise fund and Accel.
The startup has been on a roll because it raised a Sequence D spherical in March 2021. I requested about PayFit’s valuation and the way it has modified because the Sequence D.
“It’s true that we had by no means communicated about our valuation earlier than. We solely shared the dimensions of our funding rounds,” co-founder and CEO Firmin Zocchetto informed me. “I can solely inform you that our valuation has drastically elevated.”
He listed two explanation why PayFit has had little points elevating at a better valuation. First, the corporate is doing effectively in the case of income. The startup’s annual recurring income has elevated by 70% in 2021.
Second, there’s some huge cash floating round for one of the best performing tech firms. He mentioned that the present local weather is “extraordinarily favorable.” And I wager lots of people would suggest making the most of the scenario.
The market alternative
However let’s attempt to dissect PayFit’s enterprise a bit extra to learn how the corporate ended up right here. PayFit allows you to handle your payroll from an internet browser and automate as many steps as attainable.
PayFit has a product benefit in comparison with different options as you don’t should be an skilled and work for an accounting agency to generate payroll. The startup makes positive you stay compliant and hides the complexity. As an example, if there are regulatory modifications, PayFit will replace the logic of its software.
The corporate additionally has an enormous market alternative. Each firm wants a payroll resolution and it’s extremely laborious to modify from one resolution to a different — it’s the right Venn diagram for a software-as-a-service product.
There are at the moment 6,000 firms utilizing PayFit. Round 80% of them are based mostly in France. Different clients are situated in Spain, Germany or the U.Ok. Most significantly, when somebody creates an organization from scratch, a lot of them select PayFit and keep it up.
When you concentrate on it, 150,000 staff getting paid by way of PayFit isn’t that a lot. There are tens of thousands and thousands of staff in France, the U.Ok., Spain and Germany. Earlier than opening a department in new nations, PayFit desires to seize extra market share in these 4 markets.
Labor legal guidelines range from one nation to a different, which implies that there might be completely different geographical leaders as there’s a pure barrier to entry. As an example, Gusto and Justworks are doing effectively within the U.S. however they don’t function in different markets. It’s going to be necessary to see if PayFit has what it takes to develop into the clear market chief in France, the U.Ok., Germany and Spain.
Lastly, as soon as PayFit owns the connection with the HR or admin specialist within the shopper firm, it might present extra providers. “We began with payroll, however what we actually care about is the employer-employee relationship,” Zocchetto mentioned.
PayFit presents completely different instruments to handle trip, facilitate onboarding, handle time sheets and monitor worker bills. Quickly, the corporate will even provide a solution to deal with annual efficiency evaluations in PayFit.
Primarily, PayFit is a part of a cohort of startups which can be reinventing the admin stack. PayFit’s founder names Qonto and Alan as two firms which can be additionally engaged on overhauling back-end instruments. Qonto presents financial institution accounts for SMBs whereas Alan presents medical insurance merchandise for firms.
With 700 staff in Paris, Berlin, Barcelona and London, PayFit now desires to diversify its product providing, combine with extra third-party merchandise and enhance its customer support. The corporate desires to “provide small firms the identical perks that you’d get by working for large firms,” Zocchetto mentioned.