Luxurious Presence, a startup promoting advertising and marketing software program to actual property brokerages, introduced at the moment it has raised $25.9 million for its Sequence B spherical. Bessemer Enterprise Companions led the spherical alongside fellow present traders Toba Capital and Change Ventures. Dallas Mavericks basketball participant Dirk Nowitzki additionally participated within the spherical together with different angel traders, making his first-ever institutional funding.
The Los Angeles-based firm, which final raised in January 2020, has amassed a complete of $33.3 million since its launch in 2016. Luxurious Presence’s product has advanced over this era from an internet site constructing software to a extra holistic actual property content material administration system that now features a personalized dwelling search software for brokers in addition to advertising and marketing, social media, and lead era help.
The corporate serves 3,700 prospects, together with particular person and multi-agent actual property groups. Its prospects are concentrated in high-end metropolitan areas throughout the US and Canada, founder and CEO Malte Kramer instructed FiratNews in an interview.
Luxurious Presence will use the funds to construct new gross sales merchandise for brokers, a few of which it expects to announce later this yr, in addition to to proceed iterating the platform’s design and person expertise. It would additionally spend money on launching networks much like its new International Collective, which helps its 30 member brokers, who all have no less than $1 billion in particular person gross sales, join and share alternatives.
The corporate doubled its headcount previously yr to over 130 staff at the moment, and plans to double it once more in 2022, Kramer mentioned. One main development space for brand spanking new hires is its 25-person gross sales staff, lots of whom will probably be primarily based within the firm’s second workplace in Austin that opened earlier this yr.
Kramer mentioned that the latest surge of people shifting to new states and areas throughout the pandemic has opened up alternatives for collaboration between brokers. Surging demand for second houses has additionally catalyzed the luxurious actual property phase previously yr.
Kramer famous the significance of integration to actual property brokers, who he mentioned haven’t traditionally embraced new expertise options.
Most brokers are “hiring completely different specialists for various duties,” Kramer mentioned.
“They could have completely different level options and software program instruments. They could have a advertising and marketing assistant on a staff, they could have a brother-in-law who does their search engine optimisation. It takes a variety of time for them to do all these issues, and so they’re not very properly built-in,” he added.
Luxurious Presence’s cost-efficient buyer acquisition and excessive retention charges attracted Bessemer, which has backed outstanding SaaS firms like Toast and Shopify, to speculate, associate Byron Deeter instructed FiratNews in an electronic mail.
“We watched the sample recognition intently to see the indicators of buyer love actually taking maintain for [Luxury Presence],” Deeter wrote.